Ms. Matchsticks and The Surf Excel Holi Ad

Like most unwarranted and hard lined outrages, the Surf Excel Holi Ad outrage is absolutely misplaced.

ms. matchsticks have been seeing way too many hard liners turning anything and everything in to a narrative that fits their religiously devised politics. What about this ad that really bothered people.

Some hard liners say that the Muslim boy needed rescuing. Some say that it represented a media stereotype of Hindu festivals. Some had a problem with the word 'daag'. That apparently is insulting, even though all these hard liners will be giving their white kurtas for wash after Holi. Because, let's be honest! Stain means daag. After Holi, the colors are stains on your clothes. And, stains are good here.



Stains often remind us of the most beloved times of our lives. it reminds us that we breathed life in to our mundane chronicles. So, yes 'daag' is good.

So, what is actually wrong with this Surf Excel ad? Because, the hard liners have their outraged backed by meaningless and negative banter.

In the wake of Pulwana Attacks, where the communal conversation is alive and well, did Hindustan Unilever have to use 'kids' to further a narrative that says, ' Difference and Harmony'.

Surf Excel ads are heavily famous among kids. Are we not getting kids in to a religious straight jacket? Couldn't we have represented harmony without using kids, the age old trick to communicate almost anything that is nerve wrecking for the public?

Another very important thing, what message are we giving kids when we institutionalize religion and visually garnishing the idea of it?

I am not against showing harmony. But, it would be nice if we left the kids out of this diabolically and politically infused debate right before the national elections.

Wouldn't the girl or the boy help each other had they been not religious? Do we have to stitch religion in to every spin?

The hard liners are really wrong as their prejudiced idea is well presented at their anguish for harmony.

But, don't tell me using kids to further narratives of religion is good either.

Comments

  1. UnknownMarch 25, 2019 at 8:13 AM

    The main problem of us Indians is that we get offended very easily in small and meaningless things. If there were some kinda rankings of countries getting offended then our country would be #1. I was reading some comments about this ad, there one guy said that he had problem because there was " daag " word used and because holi is a holy festival calling colour as " daag " is offensive .

    ReplyDelete
    Replies
    1. Ms. MatchsticksMay 1, 2019 at 10:11 AM

      True, we do have an 'overly offense' problem, but our media also uses narratives that doesn't needs kids to be part of.

      Delete

Post a Comment

Popular posts from this blog

Ms. Matchsticks and the curious case of Brotherhood

So, here is something fun today. Apparently, the world runs on some kind of brotherhood. For whatever that ever meant, thought Ms.Matchsticks. As if it's a cult upbringing between men to be told of the ties they share all through their human lives. It would be a good thing, had we been asked to join this manly club 33 too you know, Ms. Matchsticks almost said out loud. I mean, there has to be a limit to how many rooms she has to sneak out of, to avoid further collaboration with the extraterrestrial ideologies of brotherhood. Because, God forbid, what if she started to see the light in such cult ideas. Can happen. But, wait time to shove the panties in her purse and quietly eject herself from this room, she had to spend the night in. it is absolutely funny to see the force of brotherhood that settles the tug of war between sexes. Is it ever worth all of this? Isn't it easier to just nod along, Ms. Matcsticks wondered while she kissed his dog and tiptoed out. After all,
Read more

Ms. Matchsticks and Soma Chakraborty Who Manufactures Rapists

Image
Ms. Matchsticks wastes time on social media because it is fun. But, sometimes she stumbles upon something that makes her stomach curl in disgust. It's mostly when she sees a woman excusing 'rape' of other women. In 2019, this woman is not a product of patriarchy. She is the definition of how men become rapists. Men are not born rapists, they are manufactured along the way, by mothers like these. So, Ms. Matchsticks wrote this! Her name, Soma Chakraborty ! A lady who is apparently a music teacher and also is a rapist manufacturer by day and night as we see. You will see in the live video below on what exactly she had to say to endorse 'rape' on women based on their clothing. Shivani Gupta - The victim of a horrible and gross abuse still stands tall in the video below exposing how women endorse rape in our daily life. How women who are mothers, wives and are educated pushes for the rape of women based on clothing. Must power and love to her! India is w
Read more