Ms. Matchsticks and The Surf Excel Holi Ad
Like most unwarranted and hard lined outrages, the Surf Excel Holi Ad outrage is absolutely misplaced. ms. matchsticks have been seeing way too many hard liners turning anything and everything in to a narrative that fits their religiously devised politics. What about this ad that really bothered people. Some hard liners say that the Muslim boy needed rescuing. Some say that it represented a media stereotype of Hindu festivals. Some had a problem with the word 'daag'. That apparently is insulting, even though all these hard liners will be giving their white kurtas for wash after Holi. Because, let's be honest! Stain means daag. After Holi, the colors are stains on your clothes. And, stains are good here. Stains often remind us of the most beloved times of our lives. it reminds us that we breathed life in to our mundane chronicles. So, yes 'daag' is good. So, what is actually wrong with this Surf Excel ad? Because, the hard liners have their outraged back